Branding yourself doesn't only add value to your work but also to your personality. For a while now, people have come to realise that branding is not only for companies or organizations. It is also for individuals who want a better career for themselves.
If you are thinking of making your personal brand stronger and more influential then you should consider these points.
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1. Redefine your personal and career goals
You need to answer questions like; What do you want? What reputation do you want to have? What skills do you have? What can you do? What do you know how to do?
The answers to these questions will guide you to choose the right media, message, activities and products you will use for strengthening your brand.
2. Define the type of projects that you are interested in associating with
You need to know the ideas that you are interested in developing when it comes to business. This will also better orient your strategy. If your brand is interested in education then your messages should value education.
3. Decide on and review the media you'll use to communicate to your audience
Is it TV, radio, or social media? This will also depend on your goals and projects that you want to pursue and where your audience is found.
4. Prepare convincing messages for your brand
Take time to create your messages in advance. Draw a calendar on when and how these messages will be diffused. This way you will avoid making mistakes and omissions in your messages. It will also help you to be more consistent.
5. Be consistent!
Yes, this is one very important point. People love those who give them something to read, watch or listen to often. Being consistent helps your audience to stay.
6. Be Authentic!
Be you! Show the real you. Don't fake it!
7. Have fun!
Show your playful and funny side. Don't take your brand too seriously and become more approachable. Have fun with it.
8. Learn New skills
Up your game by acquiring new knowledge. Learn a new language, go for a master class in your field or read more books to learn more. This will put you ahead of your competition.
The bonus tip is to evaluate your progress. Ask people what they think or expect from you.
There you go! Wish you apply these tips and improve your brand.
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